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March 2007

March 2, 2007

News, Views & Musings by David Pereda  
March 2, 2007 
 
Welcome to my mystical balcony! 
We are now in the dead of winter – although, thank God, 
it's never too dreary here in sun-splashed Miami. 
Soon college basketball's March Madness will begin. But 
during this pause between seasons, my focus becomes 
mystical, for a chiquitico, as my daughter Sophia likes to 
say. 
In this Issue 
Let's talk ... 
KEY WEST CHARACTERS 
SPEAKING OF CAREER CHANGES 
SUPER DUPER BOOK SPECIAL 
 
KEY WEST CHARACTERS 
 
I spent a few days in Key West, with Mariate and Sophia, 
visiting friends and chilling out -- literally. We hit a 
bitter cold spell while there. Luckily, it’s over, replaced 
by our balmy, 80-degree weather. 
I paid my usual visit to Papa Hemingway’s house and to his 
old haunts. I watched the sunset with the locals, ate fresh 
mussels and seafood at the wharf and spent hours in 
philosophical discussions with Guru Prahta, pictured above. 
Guru was once a hotshot, yuppie lawyer who shucked it all 
and moved to Key West with his wife Eve. Today, he spends 
his time meditating, writing and enjoying the moment. And 
when I come to town, we argue over a good bottle of wine. 
In an increasingly materialistic society, it’s humbling to 
spend time with a person still able to enjoy the flight of 
a butterfly and the nuances of shimmering sunlight on the 
water. 
Guru owns no car or house. He lives in an apartment that 
could fit inside my living room. He’s happy. Are you? 
 
 
SPEAKING OF CAREER CHANGES 
 
Doris, my tireless publicist, asked me the other day to 
explain the difference between my life as a jet-flying, 
sleep-deprived, stressed-out consultant and my life today 
as a lonely, chair-bound, stressed-out novelist. 
The answer: speed. 
A top consultant is a full-out sprinter, always looking for 
a quick understanding of the situation, so he or she can 
apply the 80/20 rule. According to this corporate 
yardstick, in 20% of your time, you should be able to 
achieve the solution to 80% of the problem. The downside is 
that clients are always eager for a quick fix. So 
consultants are stuck sprinting from one problem to the 
next. 
A good novelist is the exact opposite. He’s a lonely. 
marathon runner always striving for the manuscrript that's 
100% complete. He knows that a book written with only 80% 
potential is a mediocre book. So he plots, works, schemes, 
revises, changes and does it all again, looking to achieve 
total understanding and satisfaction. 
As sports writer Red Smith once observed: "Writing is easy. 
You just sit down at a typewriter and open a vein." 
Read my latet article from Pasajero magazine 
 
SUPER DUPER BOOK SPECIAL 
 
Calling all book lovers! 
For a limited time, I have my three books -- Getting Filthy 
Rich, Havana Confidential and Getting Filthy Rich -- 
available for the discounted rate of $14.95! Go to my Web 
site to find out how to take advantage of this special 
offer. 
You can also read the latest favorable reviews for Getting 
Filthy Rich. 
 
If you would like to arrange a book reading with author 
David Pereda, e- mail dorisbloods@earthlink.net or call 
407- 797-9393. 
Order David's books at the lowest rate ever and read his 
new reviews! 
 
 
Let's talk ... 
 
Que pasa? 
Where did February go? 
This short month was full of significant dates: Valentine’s 
Day, Lincoln’s Birthday, Washington’s Birthday, Mardi Gras, 
Ash Wednesday and the Chinese New Year; but I was so busy, 
I barely noticed them. 
Since I last wrote you, Colts Coach Tony Dungy and his 
quarterback Peyton Manning finally won the big one; and 
then the Super Bowl Circus left town, leaving behind a void 
-- for about 15 seconds. 
This is Miami, remember? 
The city never misses a beat. The buzz for weeks has been 
the death of Anna Nicole Smith and the zillion lawsuits for 
the control of poor -- but rich -- baby Danielynn. 
Too much. No wonder I felt like taking a breather this 
month. And where better for a writer to chill out than 
mystical, magical Key West, one-time home to Ernest 
Hemingway. 
I hope you enjoy my story and photos from my recent trip 
there. 
 
OTHER ITEMS: 
 
* My life as a peripatetic consultant vs a lonely 
novelist. 
* Super-duper book deal! 
 
 
CONGRATULATIONS to my friend, Tom, who won the Super Bowl 
Quiz last time! 
 
Join our mailing list! 
E-mail: dorisbloods@earthlink.net 
Phone: 786-417-2769 
Web: http://www.peredabooks.com 
 
Email Marketing by 
 
Pereda Books | 2333 Brickell Avenue #612 | Miami | FL | 
33129

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David Pereda is an award-winning author and college writing instructor based in Asheville, N.C., USA. He is the regional director of the Florida Wrtiers Association's Western North Carolina division and founder of the Asheville Writing Enthusiasts (AWE). Pereda also is a member of MENSA, an accomplished international equestrian competitor and track athlete. Pereda has won numerous awards for his writing, which has been praied for its intriguing plots and sharp dialogue. Agents, publishers and movie producers are invited to contact: davidpereda@aol.com.. Copyright 2006 David Pereda. All rights reserved.